MG Research is a research institute composed of professionals and resources specialized in market research and marketing consulting with an experience gathered since the early 90’s.
Partecipated by Mediatica S.p.A., a national company specialized in the supply of ICT services and Business Process Operation based on Contact Center, and thanks to the joining of a professional team coming from prestigious research institutes with an big experience into different sectors such as Transport, Telecommunication, Public administration, Automotive, Media & Web, Tourism, Mass Consumption, Pharmaceutics, MG Research have also invested in innovative methods to distinguish itself in the new technologies market and in the new fields of communication and information (web, social network, etc.), has partnered with important institutes in the industry and has consolidated many collaborations with University Institutes.
MG Research is an institute associated with Esomar and has the quality certification UNI EN ISO 9001:2008 and ISO 20252:2012.
POINTS OF STRENGHT
During the planning and construction of the research projects, MG Research provides to its clients the following services:
20 internal professional resources
200 external collaborations
500 active workspaces in the call center owned and outsourced for the telephonic interviews
800 telephone operators
1000 interviewers specialized in face-to- face and mystery client surveys
80 supervisors and inspectors on the field
Many collaboration with University Institutes
Advanced planning and managing of the fieldwork and the reporting
New tools and methodology for collecting information
Specialization in statistical analysis within the new social media fields
Mg Research ensures the availability of a large group of experienced interviewers:
Specialized in the face-to- face and mystery client surveys;
Operational and rooted in the territory, established over time thanks to large-scale surveys conducted in various sectors such as: Transport, TLC, Public Administration and larg-scale distribution;
With a tested control structure that ensures high quality standard in all the fieldwork stages.
For the different surveys, a set of control procedures monitor interviewers activities; all of these are regulated by the quality procedures according to the UNI EN ISO 9001:2008 standards