WHICH ARE THE BENEFITS?
- Innovative tools and approaches created in order to overcome the classic pattern and facilitate the empathy.
- Direct questions become incitements through interactivity: a spontaneous behaviour can be found through the analysis of user’s choices, not just through their rational answers.
- The digital content increases the overall enjoyment: higher involvement can lead to a long-term development of the survey; the tools satisfaction, furthermore, tends to stimulate a spontaneous participation among the users, even by word of mouth.
It improves the cost-benefit ratio through the numeric expansion of the survey sample size.
- G-The digital tools bring one more information: the users’ past-behaviour acquired during the moment of subscription (Fb connect and Cookies).
MG LIVE can be developed by:
Is an extremely innovative approach for the Customer Experience survey and customers’ expectations/priorities survey. It allows to analyse the spontaneous behaviour thanks to a sort of “cartoon” that makes the interview easy and enjoyable, turning it into an extraordinary interactive experience.
Real Time Verbatim
It’s the use of VOCAL technologies for a real-time transcription of the verbal answers. It allows to decrease the interviews mean duration, reduces any accidental distortions given by the interviewers summaries, elaborates the verbatim with semantic analysis software that thereby can analyse the real expressions and wording used by the interviewed.
It’s an online app compatible with smartphone and tablet that proposes a VISUAL sequence: the user can browse the Visuals with the swipe gesture and for each Visual can express its point of view through the star ratings, a well-known and instinctive iconographic system.